Launching a new Honey BBQ product requires pinpointing exactly where Gen Z food culture and media habits intersect, a process that is usually slow and reliant on broad assumptions.

Our Synthetic Audience Simulator fused Popeyes' qualitative segmentation with TGI, GWI, and media touchpoint data to create hyper-realistic consumer personas. By chatting with these personas, we uncovered insights into how they viewed trending food culture and which major cultural moments, like the return of HBO Max’s Euphoria, they anticipated most. This allowed Popeyes to seamlessly stress-test, identify, and deploy their campaign into the highest-value media contexts.

This approach resulted in a reduction of project time length by 85%.