easyJet

To capture travel trends that move at the speed of culture, easyJet used our Insight Engine to outpace the competition by turning cultural "spikes" into instant bookings.

By syncing social trends and competitor data we detected a host of new booking behaviours. This included "set-jetting"- bookings triggered by the locations of trending Netflix shows like The White Lotus. Insight Engine has transformed unpredictable cultural shifts into growth opportunities for easyJet, resulting in an -18% decrease in CPA vs BAU

easyJet case study