Websites today have two kinds of visitors: humans and AI. Chatbots and AI assistants now read your content and recommend your brand and product to people.

Our GEO Maximiser revealed that while Sage led on brand recognition, faster moving competitors were quietly winning the AI recommendations for searches like ‘making tax digital for small businesses’. By mapping exactly where and why Sage was losing ground, we built a roadmap that allows Sage to optimise their content and ensure they remain the primary, authoritative answer in an AI-driven world.